Company:
grazia
Year:
2026
Duration:
2 Months
Overview
Grazia AI Style is an AI-powered fashion and styling app that uses body scanning technology to deliver personalized outfit recommendations based on a user's natural proportions , not a standardized size chart.
The fashion industry has spent decades designing for one body type. Grazia AI Style challenges that. By combining a guided body scan, intelligent style matching, and editorial-quality recommendations, the app gives every woman access to a personal stylist that actually understands her shape.
This is not just a shopping app. It is a confidence tool built on the belief that when you dress for your actual body, you feel more like yourself.
Problem
Women who struggle with ill-fitting clothing lack access to styling guidance that reflects their actual body ,not a standardized size ,leaving them to navigate fashion through guesswork, low confidence, and returns.
User:
Women of all body types seeking personalized style guidance
Need:
Styling recommendations based on real proportions, not size charts
Insight:
Confidence is tied to dressing for your body, not dressing to fit a label
Solution
To solve this, I designed a body-first styling experience that prioritizes personal proportions, affirming interactions, and intelligent recommendations. Grazia AI Style uses a guided body scan and smart style matching to surface outfits built for each woman's actual shape ,creating a seamless, confidence-driven journey from first scan to final look.
